AI is becoming the engine behind global e-commerce growth.

Assiduus Global has raised $25M (~₹207 Cr) in a Pre-Series B round led by Bajaj Finserv , with participation from Uncorrelated Ventures and Aaruha Technology Fund.

Founded by Somdutta Singh, the startup is building an AI-powered middleware platform that helps brands scale across global e-commerce marketplaces.

The funds will be used to expand into the Middle East, Europe, and Asia-Pacific, and strengthen its AI-driven commerce platform.

Key Business

• Supports 150+ enterprise brands across 20+ countries
• Integrates with 18+ global marketplaces
• Reportedly profitable for 7 consecutive years
• Achieved 4× revenue growth and 3× valuation growth

Why this matters:

AI is becoming the infrastructure layer for cross-border e-commerce.

: Will AI platforms become the default way brands expand globally?