ClayCo. Cosmetics Private Limited - ₹34.59 Cr | Series A

What they do:

A Mumbai-based D2C skincare brand focused on formulation-led products inspired by Japanese skincare rituals, blending natural ingredients with modern science.

Founded: 2023–2024

Founder: Niharika Jhunjhunwala

The Funding:

Raised ₹34.59 crore (~$3.7M) in a Series A round led by @Twenty-Nine Capital Partners Ventures, with participation from @ICMG Global Ventures.

Previously raised $2M from Unilever Ventures Ventures (Oct 2024).

Key Highlights:

• Premium pricing (~₹600–₹1,300 range)
• Strong omnichannel presence (D2C + Nykaa, Amazon, Tira)
• Focus on advanced ingredients like exosomes, retinal, and Japanese actives

Why it matters:

Indian skincare is shifting from “natural positioning” to performance-driven, globally competitive formulations.

Can Indian skincare brands build global trust purely on formulation strength?