DeHaat Honest Farms | $3.66M (Pre-Series A)

Founders: Adarsh J. Srivastava

Founded: 2025 (spun off as separate entity from DeHaat)

HQ: India

Sector: AgriTech / Consumer Food Brand

What they do

→ Pesticide-free food brand launched by agritech company DeHaat

→ Sources directly from DeHaat's network of 13M+ farmers

→ Every product undergoes 230+ quality checks with pesticide-free certification

→ Offers 100+ products across staples, superfoods, and everyday essentials

The Funding

→ Raised $3.66M

→ Pre-Series A led by OTP Ventures

→ Participation from Sadev Ventures (Formerly Eternal Capital) and Maiuni Ventures

Why it matters

→ Marks DeHaat's shift from B2B agritech into a standalone consumer food brand

→ Already live across 3,000+ retail stores in 120+ cities plus quick-commerce and ecommerce

→ Targets ₹200 Cr ARR and 10,000+ stores over the next 12–18 months

→ Rides India's growing consumer demand for traceable, clean-label food

Can "pesticide-free" claims actually scale, or does trust break down past a certain size?