DOBRA Raises Rs 1.5 Cr Seed Funding for Market Expansion

DOBRA has raised Rs 1.5 Cr in seed funding led by D2C Insider Super Angels Fund, with participation from D2C founders and operators.

Founded by Rahul Johar (co-founder of Oxbow Brands), DOBRA is building a food and beverage brand known for fun products like pop goli soda, artisanal cotton candy, and tapioca crisps, mixing nostalgia with premium quality.

The fresh capital will be used to expand distribution through modern retail outlets, food-service channels, quick commerce platforms, and direct-to-consumer (D2C) sales.

• DOBRA wants to tap into India’s $170 billion FMCG market by offering unique, experience-led products for young urban consumers.
• D2C Insider supports early-stage D2C startups and has a network of 10,000+ founders. Its Super Angels Fund, launched in October last year, focuses on investing in consumer-focused startups.