FarmDidi raises ₹7 crore seed funding to scale India’s pickle revolution

FarmDidi has raised ₹7 crore in a Seed round of funding led by SamVed VC, with participation from LetsVenture HR, Indigram Labs Foundation - TBI, Supported by DST, GoI, IIM Calcutta Innovation Park, and other angel investors.

Founded by Manjari Sharma, Anukrit J., and Asmita Khobragade in 2022, India, FarmDidi is building a D2C pickle brand that empowers rural women (“Didis”) to make small-batch, fresh pickles without chemicals or preservatives, while using modern quality systems to deliver traceable, authentic food to consumers.

The fresh capital will be used to grow the team, invest in R&D, improve tech-driven quality systems, and increase the number of rural women entrepreneurs from 2,000 to over 5,000 in the coming years.

• FarmDidi has an ARR of ~ ₹18 crore, handles over 30,000 orders every month, with strong traffic from its own website.
• On Amazon, it is India’s #1 pickle brand, holding 4 of the top 10 bestseller spots. It’s also available through quick commerce platforms like Blinkit, Zepto, BigBasket, and Swiggy Instamart.