FASHION-TECH INNOVATOR ANNY SECURES RS 10 CR PRE-SERIES A FUNDING!

ANNY has raised Rs 10 crore in pre-Series A funding led by Atomic Capital.

Founded by Japjot Singh, Aveen Kaur, and Rahul Tanwar in 2023, India, ANNY is building a multi-category fashion brand offering affordable luxury for modern Indian women through a real-time, low-inventory, and vertically integrated model.

The fresh capital will be used to add more product categories, boost innovation, improve in-house technology, hire senior leaders, and grow its distribution network.

• In just one year, ANNY has grown 8X, driven by integrated operations and trend-focused designs.
• The brand aims to become an over Rs 100 crore ARR brand by next year.