Flam | $40M (Series B)

Founders: Shourya Agarwal, Malhar Patil, Amit Gaiki

Founded: 2021

HQ: San Francisco (teams in India, Japan)

Sector: AI / Interactive Content

What they do

→ Builds AI-powered interactive content: video, 3D environments, and conversational AI characters

→ Three core products: Flicks (interactive video), Airboards (browser-based 3D), Visual Agents (human-like AI characters) - plus Forge, its AI editing model

→ Holds 15+ patents, including compression tech that delivers content at 50ms time-to-first-buffer

→ Used across marketing, product visualization, training, entertainment, and customer service

The Funding

→ Raised $40M in Series B

→ Led by QED Investors

→ Joined by CLAYPOND Capital, Martin Chavez, Olivier Pomel, @Venky Harinarayan, and actor Shah Rukh Khan

→ Existing investors RTP Global and Dovetail increased their stakes

→ Follows a $14M Series A led by RTP Global in May 2025, taking total funding to $62M

Why it matters

→ Signed 100+ enterprise customers in six quarters, including Google, Reliance, Hyundai, State Farm, and Diageo

→ Growing 70–80% quarter-on-quarter

→ Founder Agarwal (Forbes Asia 30 Under 30) bets interactive content is the internet's next default format after text, images, and video

→ Bollywood backing (Shah Rukh Khan) signals crossover investor interest beyond typical enterprise SaaS money

Is interactive content really the next big content format, or just a marketing buzzword?