Fraganote Elevates Fragrance Game with $1M Pre-Series A funding

Fraganote has raised $1 million in pre-Series A funding led by Rukam Capital.

Founded by Arjun Anand and Garima Kakkar in 2022, Delhi, India, Fraganote is building a modern Indian fragrance/perfumery brand that focuses on artisanal, small-batch fragrances made with high concentrations of perfume oil for long-lasting scents.

The fresh capital will be used to grow its fragrance range, launch new scent-based formats, start offline retail pilots and immersive brand experiences, strengthen its supply chain and fulfillment to support pan-India distribution and invest in omnichannel touchpoints

India’s perfume market is valued at $281 million in FY2024, expected to grow to $873.3 million by FY2032.

Crafts story-driven scents like Baked Vanilla, Drunken Cake, and Beach Holiday.