Fundly.ai | $4M (Pre-Series A)

Founders: Amit Kumar Chawla, Shreeram V Ramanathan

Founded: 2021

HQ: Mumbai

Sector: PharmaTech / B2B Commerce & Embedded Finance

What they do

→ AI-native B2B platform connecting ordering, payments, settlement and embedded credit for pharma distribution

→ Replaces WhatsApp, phone calls, and paper ledgers with a unified digital layer

→ Serves 4,100+ retailers across 24 cities and 600+ pincodes

→ Payments infrastructure already live in a Pune pilot with ~3,000 retailers

The Funding

→ Raised $4M in a pre-Series A round

→ Co-led by existing investors Accel and Multiply Ventures

→ Participation from former RBL Bank executive director Rajeev Ahuja and other angels

→ Separately raised $900K in venture debt from Alteria Capital

→ Builds on a $3M seed round in 2023, taking total funding to over $7M

Why it matters

→ India's pharma distribution market is worth ₹2.5 lakh crore, spread across 70,000+ distributors and 1M+ retailers

→ Started as pure supply-chain financing before expanding into commerce and payments now building the full stack

→ Plans an intelligence layer over transaction data to improve demand forecasting and credit underwriting

→ Bets that fixing coordination, not just credit, is the real unlock in pharma distribution

Can fintech-style credit scoring actually work for something as fragmented as pharma retail?