Goyaz Silver Jewellery raises Rs 130 Cr to redefine silver jewellery luxury in India

Goyaz has raised Rs 130 Cr in a Series A funding round led by Norwest Venture Partners, with no other backers publicly disclosed.

Founded by Priyanka Vemuluri and Ravi Teja Vemuluri in January 2023 in Hyderabad, India.

Goyaz is building a gold-plated silver jewellery brand offering bridal and contemporary designs, combining traditional craftsmanship with modern aesthetics to serve consumers seeking premium yet affordable occasion jewellery.

The fresh capital will be used to expand Goyaz’s retail footprint in key Indian cities, strengthen its design and manufacturing capabilities, and enhance its omnichannel presence across online and offline channels.

• Launched just over two years ago, the brand already operates 18 stores across multiple states — a rapid retail rollout.
• Goyaz is positioning itself as an accessible alternative to traditional gold jewellery amid rising gold prices, tapping into a shift in consumer preference.