India's pet care market is booming and investors are doubling down.

Supertails has raised $30M (~₹270 Cr) in a Series C round led by Venturi Partners, with participation from Nippon India Alternative Investments and others

Founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna , the Bengaluru-based startup is building a digital pet care platform offering pet food, vet services, and wellness solutions.

The funds will be used to expand its clinic network, scale at-home vet services, strengthen fulfillment, and enhance platform personalisation.

Key highlights:

• Building a full-stack pet care ecosystem (food + health + services)
• Operating in India's fast-growing pet care market
• Backed by top consumer-focused investors

Why this matters:

Rising pet ownership is driving a new D2C + services category in India's consumer market.

:

Can pet care startups become the next big consumer category in India?