India’s rural commerce opportunity is bigger than most people think.

Rozana has raised $30M (~₹275 Cr) in a funding round led by Bertelsmann India Investments and Fireside Ventures .

Founded by Ankur D., Adwait V. Mukesh Christopher the startup is building a rural commerce platform that connects small village retailers with supply chains and digital services.

The funds will be used to expand its rural retail network and strengthen logistics and technology infrastructure.

• Network already reaches 21,000+ villages in Uttar Pradesh and Haryana
• Focused on digitising rural kirana stores

India's next big e commerce growth may come from rural markets, not cities.

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Do you think rural commerce startups could build the next big Indian unicorn?