Naagin Raises ₹18 Cr to Put Indian Hot Sauce on the Global Map

Naagin, a flavour-first Indian food brand, has raised ₹18 Cr in a pre Series A round led by 360 ONE Asset, with continued backing from 8i Ventures (now investing for the third time) and a syndicate of 12 new and existing angel investors.

Founded in 2019 by Mikhel Rajani, Arjun Rastogi, and Kshitij Neelakantan, Naagin is reimagining India's chilli heritage through a vibrant lineup of sauces, oils, and chilli flakes, crafted from Bhut Jolokia, Sankeshwari, Kanthari, and other regionally sourced varieties.

The funds will fuel factory expansion, team growth, R&D, and marketing, while accelerating growth across B2B, Ecommerce, and D2C channels. The company is also investing in category expansion and an export roadmap to take its spicy footprint global.

Naagin products are available in 700+ Indian retail locations, and internationally via Amazon, Walmart, and Carrefour. Collaborations like the viral Bhoot Chips with TooYumm! have helped deepen brand awareness with Gen Z and Qcomm audiences.

With 1M+ customers served and a growing reputation as a "flavour-first" challenger brand, Naagin is building a bold, modern pantry for India and beyond one bottle at a time.