PowerUp Money Raises $7.1M to Redefine Wealth Advisory for the Next-Gen Indian Investor

PowerUp Money, a tech-first wealth advisory platform, has raised $7.1M in its first major institutional funding round led by Accel, with participation from Blume Ventures, Kae Capital, 8i Ventures, and DeVC.

Founded in 2023 by Prateek Jindal (ex-Uni Card cofounder), PowerUp is building a modern wealthtech platform that goes beyond transactions delivering free, high-quality mutual fund advisory, portfolio reviews, and personalized financial insights through a clean, RIA-licensed product.

The funding will be used to:

> Deepen investment research and advisory automation

> Expand the product suite with new tools and features

> Grow customer acquisition and engagement at scale

What makes PowerUp different:

> Direct mutual fund investing, guided by smart, timely research

> A free advisory model for every investor

> Paid plans for advanced features and quarterly portfolio reviews

A mission to solve for the “what next?” after SIPs and one-time investments

“The real wealthtech opportunity is advisory at scale — for India’s expanding base of new investors,” said Prayank Swaroop Partner at Accel.

“PowerUp’s product focus, user-first design, and clear RIA model position it to lead this next wave,” added Ashish Fafadia, Partner at Blume Ventures.

PowerUp is on a mission to turn passive investors into confident wealth builders with tech that’s simple, unbiased, and built to scale.

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