Seven D2C Ring raises ₹4 Cr to scale India’s first contactless payment smart ring

Fintech wearable startup Seven has raised ₹4 crore in a pre-Series A round led by Venture Catalysts++ | India's 1st Multi-Stage VC, with participation from VINNERS and Anchorage Capital Partners, India (Sheth family office, promoters of Great Eastern Shipping).

The funds will be used to:

Scale production of 7 Ring

Launch a more affordable 7 Ring Air by Q2 FY26

Expand retail through metro stations, Amazon, and Flipkart

Founded by Vijay Khubchandani, Mahek P Savla, and Karthik Menon, Seven is reimagining how India transacts—starting with your finger. Certified by RuPay and Mastercard, the 7 Ring requires no charging, PIN, or smartphone and supports NFC-based payments via a UPI-linked prepaid wallet.

With a focus on metro commuters and kirana stores, the brand is building out India’s contactless payment infrastructure powered by frugal engineering and fashion-led design.

Target: 30 lakh rings deployed by 2028

Sector: Fintech, Wearables, Payments

Revenue via POS & metro interchange fees

Gross Margins: 66%

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