The Stack | ₹21.5 Cr (Seed)

Founders: Shreya Jain, Kshitij Rihal

Founded: 2024

HQ: Goa

Sector: D2C / Supplements / Wellness

What they do

→ Direct-to-consumer supplements brand built around sleep, gut health and functional health

→ Focuses on clinically studied ingredients and transparent formulations

→ Sells five products through its website, working with specialised suppliers and importing most raw materials

→ Builds products for specific health needs rather than chasing trending ingredients

The Funding

→ Raised ₹21.5 crore in seed funding

→ Co-led by Sauce, OTP Ventures and Huddle Ventures, with AYRA Ventures participating

→ Follows a ₹5.5 crore first institutional round in January 2026, co-led by OTP Ventures and Huddle Ventures

→ Capital earmarked for growing the team, R&D and a broader product portfolio

Why it matters

→ Grew fivefold in the six months after its first institutional round, targeting six to seven times growth in FY27 over FY26

→ One in three customers places a second order within six months, and the top 10% of customers drive 30% of revenue

→ New iron and Omega-3 supplements are in the pipeline after over a year of formulation work

→ Plans to move beyond its website into marketplaces and quick commerce over the next 12 to 18 months

Can radical ingredient transparency be the moat in India’s crowded supplements market, or does trust still come down to who the doctor recommends?