Asaya secures $3M Funding to power skincare innovation

Asaya has raised $3 million in pre-Series A funding led by RPSG Capital Ventures with participation from Suyash Saraf and Anisha Agarwal Saraf,OTP Ventures, and Huddle Ventures.

Founded by Neeraj Biyani,Mandeep Singh Bhatia, and Eeti Sharma in 2021, India, Asaya is building a research-backed skincare brand offering serums, creams, face masks, and treatments for issues like hyperpigmentation and uneven skin tone.

It sells directly to consumers through its website, quick-commerce apps, and select offline stores.

The fresh capital will be used to build an advanced innovation center, speed up product development, and grow distribution.

The company reports 400% yearly growth, driven by its patented molecule MelaMe™, which shows results in 14 days and has outperformed global brands on Indian skin.

In the next year, Asaya will launch six new products, including one built around another patented molecule developed after 1.5 years of research to tackle a key Indian skin concern.