F&B Startup Nuvie Raises $450K in Pre-Seed Round to Make Healthy Eating Fun in India

Nuvie, a rising D2C startup in the functional food and beverage space, has raised $450,000 (₹3.8 crore) in a pre-seed funding round led by startup accelerator PedalStart, with participation from notable angels like Mukesh Bansal (Myntra, cult fit, Nurix), Ayyappan R, Chanakya Gupta, and Arun Sharma.

Founded in 2024 by Prashant Paliwal and Hem Narayan, Nuvie is on a mission to make wellness fun, not forced. It offers “better-for-you” food and drink options designed to bring protein and nutrition into everyday Indian lifestyles.

First product: Lactose-free protein shakes

Next up: Protein bars and cold coffee (Proffee)

Distribution: Available in 100+ premium stores across Delhi, Mumbai,

Hyderabad, and Chennai. Partnered with 200+ gyms

Active on Blinkit, Instamart, bigbasket, and their own website

From launch, the brand clocked ₹10L in monthly revenue, and now targets a ₹10 crore ARR by end-2025.

“We want to change the narrative around health food in India. It shouldn’t feel boring or restrictive. With Nuvie, we’re bringing wellness that fits into real life,” said the founders.

Funds will be used to build the brand, expand distribution, scale content and launch more innovative products across functional snacking and beverages.

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