House Of Zelena Secures $0.8M Seed Funding for Mom-Wear Revolution

House of Zelena has raised $0.8 million in seed funding led by Sprout Venture Partners and M Venture Partners (MVP), with participation from GSF and other angel investors.

Founded by Hina Priyadarshini and mayank kamal in 2022, India, House of Zelena is building India’s first modern mom-wear brand, designing maternity and postpartum wear from a mother’s perspective, prioritizing comfort and emotional well-being.

The fresh capital will be used to enhance supply chain capabilities, innovate its maternity apparel range, and strengthen its mom-first ecosystem through community engagement and technology.

• In two years, the brand has built a community of 2.5 lakh mothers and earns over 45 million monthly organic impressions on its website.
• The brand plans to boost offline engagement through community events and the upcoming SafeToFeed café campaign.