Mitra Secures $1.6M Bridge Round for FMCG Expansion

Mitra has raised $1.6 million in bridge round funding led by Bestvantage Investments, with participation from a Dubai-based family office and other marquee investors.

Founded by Abhishek kaushik in 2023, India, Mitra is building an FMCG brand known for its unique stone-grinding method ('Chakki Fresh'), which keeps the flour fresh and nutritious.

The company focuses on tier II and III markets, offering high-quality products at mid-range prices.

The fresh capital will be used to start a new 3,000-ton refined flour plant in October, expand into millet-based and healthy products like gluten-free, sugar-free, and diabetic-friendly flours and organic spices, and grow in GCC markets.

Revenue grew quickly from ₹11 crore in FY24 to ₹40 crore in FY25 and is expected to exceed ₹120 crore this year.

Strong customer loyalty with a 92% repeat purchase rate.