tuco kids Secures $4M Series A funding to Revolutionize Kids' Personal Care

Tuco Kids has raised $4 million in Series A funding led by RTP Global, with participation from MG Investments, Whiteboard Capital, and Fireside Ventures.

Founded by Aishvarya Murali and Chanakya Gupta in 2023, Bengaluru, India, Tuco Kids is building personal care products for children aged 3-13, including soaps, lotions, body mists, shampoos, and gels, and also offers beauty products like kajal and beetroot tints.

They sell through their own website, online marketplaces, and quick-commerce apps, creating all product formulations in-house.

The fresh capital will be used to grow its brand, create a new category, and expand in offline markets.

• Tuco Kids is creating a new category in skincare and haircare products for 3- to 13-year-old children.
• The company sees 50-60% of its customers returning to buy again, indicating a sticky category.