Nuyug Secures ₹2.5 Cr pre-seed funding to Sparkle Brighter

Nuyug has raised ₹2.5 crore in pre-seed funding led by ajvc, with participation from other strategic angel investors.

Founded by Ankur Dua and Manali Thareja in 2024, India, Nuyug is building a mass-premium jewellery brand that sits between imitation and fine jewellery, offering skin-safe, gold-toned designs made for weddings, festivals, and special occasions.

The fresh capital will be used to grow its presence online and offline, add more products to suit different cultural and regional tastes, and invest in R&D and design to improve quality and durability.

In just 8 months, Nuyug says it has crossed ₹1 crore in annual recurring revenue (ARR).

Launched 400+ products for festive and social occasions, and expanded sales through its own D2C website as well as marketplaces like Myntra, Nykaa Fashion, and Amazon.