Plush Raises ₹40 Cr Growth Round to Scale Clean Personal Care Brand

Plush, one of India’s fastest-growing D2C personal care brands, has raised ₹40 Cr in a growth round led by @Rahul Garg p, with participation from Blume Founders Fund, OTP Ventures, Careernet, the patni family office, @Sumit Jalan, @Ajay Kumar Aggarwal, and other strategic investors.

With just ₹26 Cr raised prior, Plush’s trajectory to ₹100 Cr net ARR and EBITDA-level profitability is a standout example of capital-efficient scale in Indian D2C. The brand now targets ₹200 Cr ARR in its next phase.

Founded in 2019 by Prince Kapoor and Ketan Munoth, Plush is redefining fem-care for the modern Indian consumer with a product line spanning period care, intimate wellness, hair removal, and self-care essentials. Its blend of community-driven growth, clean formulations, and repeat consumer behavior has earned it award-winning brand status and deep customer loyalty.

The new capital will support offline expansion, deeper market penetration, and long-term brand-building investments. Legal counsel was provided by Synapse Partners.

In FY24, Plush posted ₹28.87 Cr revenue (up 84% YoY), and projects to close FY25 at ₹65 Cr+, as it continues to scale profitably and responsibly.