Rabitat raises ₹40 Cr Series A to scale safe & stylish parenting essentials

D2C parenting brand Rabitat has raised Rs 40 crore (approx. $5 million) in a Series A round led by RPSG Capital Ventures and DSG Consumer Partners, with participation from Capital A, Accurize Syndicate, Flair Writing Family Office, Eaglewings Ventures, AG Ventures, and founders from The The Souled Store, Livspace, and cult fit.fit.

The capital will be used to:

→ Strengthen domestic manufacturing partnerships

→ Launch new product lines

→ Build deeper brand trust among India’s new-age parents

“Over 2 lakh families have brought Rabitat into their homes. With a ₹27,000 crore opportunity in the kids’ drinkware and foodware segment, we’re just getting started,” said Sumit Suneja, Co-founder & CEO.

Founded in 2020 by brothers Sumit and Siddharth Suneja, Rabitat operates under Merlin Brands, delivering BPA-free, globally certified parenting products rooted in safety, fun, and function.

“Rabitat is bringing fresh thinking to an underpenetrated category,” said Abhishek Goenka, Managing Partner, RPSG Capital Ventures.

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