Stealth Startup (Fashion+AI+D2C)

(UniqYou) | ₹15.8 Cr / ~$1.8M (Seed)

Founders: Sneha Priya Reddy, Nishanth Jois

Founded: 2026

HQ: Bengaluru

Sector: D2C Fashion / AI-led Retail

What they do

→ Technology-led women's fashion platform

→ Uses AI to identify emerging fashion trends and curate relevant products for shoppers

→ Aims to personalise fashion discovery rather than run a standard catalog-based D2C model

The Funding

→ Raised ₹15.8 Cr (~$1.8M) in a seed round

→ Led by Arkam Ventures (₹9.3 Cr) and Antler (₹4.96 Cr)

→ Angels include Tracxn co-founder Abhishek Goyal, Wakefit co-founder Chaitanya Ramalingegowda, Myntra co-founder Raveen Sastry, and former Myntra CEO Nandita Sinha

→ Values UniqYou at ~₹64 Cr post-money - well above the ₹12 Cr it was originally reported to be targeting

Why it matters

→ Comes amid strong investor appetite in Indian fashion: The Bear House (₹50 Cr Series A), Snitch (₹278.9 Cr Series B), Miraggio ($6.5M Series A)

→ Backing from Myntra's own co-founder and ex-CEO signals real industry conviction, not just capital

→ Tests whether AI-led trend discovery can differentiate a brand in India's crowded women's fashion space

→ Early institutional validation for a company founded just this year

Can AI trend-spotting actually build brand loyalty, or is fashion still about instinct?