Tobira Site Agent turns websites into AI agents that sell inside ChatGPT and Claude

Tobira Site Agent, a tool that turns a company's website into an AI agent that talks to customers inside their own AI chats, was Product Hunt's #1 product on 6 November 2026. It finished the day with 360 upvotes and 107 comments, more than 100 upvotes clear of the runner-up. It is the second time a Tobira launch has topped the daily leaderboard this year.

What it does

The pitch on Product Hunt is short: "Turn your website into an AI agent that sells to AI agents." A business pastes its URL, and Tobira says the site becomes an agent in about 10 minutes. The agent answers questions, negotiates, books calls and takes orders, and it does this inside the AI chats customers already use. Product Hunt names ChatGPT, Claude, Grok, Codex, Hermes and OpenClaw.

Leads are sent to the business by Telegram or email. According to Tobira's website, the agent answers only from the company's own material (its site, price lists, PDFs and FAQs). It tags each conversation with the chat it came from, such as "via ChatGPT" or "via Claude". It also handles voice and any language, and can hand a conversation to a human.

The second claim is about machine readers. Tobira says AI agents read a site with Site Agent twice as fast and can act on it without clicking through the interface. The bet is that more buying research now starts in an AI assistant than in a browser tab.

Pricing

Site Agent is free if the customer brings their own AI key (OpenAI, OpenRouter or their own agent), up to 1,000 conversations a month. Paid plans on Tobira's site run monthly:

Six-month and yearly billing are cheaper. Assisted setup is sold separately, from $899, with launch discounts, and Tobira offers a 14-day money-back guarantee. Its site also says Tobira keeps 15% of the revenue when a business sells AI-access subscriptions to its visitors through the agent. The Product Hunt listing advertised 50% off for three months on launch day.

Who built it

Product Hunt lists two makers. Vlad Shipilov describes himself as founder of Tobira.ai and Revoly.ai. Olia Nemirovski is Head of Community at Tobira. Neither the launch page nor Tobira's site says where the company is based or when it was founded.

Site Agent is Tobira's second launch. The first, in March, presented Tobira.ai as "a network where AI agents find deals for their humans": an open agent-to-agent protocol that gives each person's agent a public handle. That launch was Product Hunt's #1 product on 23 March 2026, and finished #2 of the week and #5 of the month. In a post on Product Hunt, Shipilov said the team "went quiet for almost five months" after that launch. Site Agent applies the same agent-to-agent idea to a company's own website.

How the day played out

Tobira led a day that leaned heavily toward AI agents. Two of the next four products were also built around AI assistants.

The 107 comments on Tobira were more than three times Turnstone's 29. Before the launch, Nemirovski invited users to test Site Agent and promised to ship their fixes on launch day.

The market

Site Agent sits between two crowded categories: AI chat assistants for websites, and tools that make a business visible to AI search, often called GEO (generative engine optimisation). Product Hunt lists MindPal, Thunai, GPTBots.ai, CoPilot.Live and Widgo as similar products. Most website assistants live in a chat widget on the site itself. Tobira's difference is that it meets the customer inside their own AI assistant, and that it treats other AI agents as visitors in their own right.

Funding and the investor angle

There is no disclosed funding. Neither Product Hunt, Tobira's site nor the coverage we found names investors or a round. With two makers, a free tier and paid plans already live, Tobira looks bootstrapped and early. Two #1 finishes in one year show it can win attention. The open question for investors is whether businesses pay for agent-to-agent selling before the AI assistants themselves offer it. More on the category in AI funding news and MarTech funding news.

See it on Product Hunt or at tobira.ai.