Toy marketplace snooplay.in raises Rs 8 Cr Pre-Series A1 funding

Snooplay has raised Rs 8 Cr in pre-Series A1 funding led by Pravek Family Office, with participation from other strategic angel investors.

Founded by Aanchal Mahajan and Brij Raj Singh in 2019, New Delhi, India, Snooplay is building a full-stack, AI-powered toy platform that brings together toy discovery, purchase, and guilt-free disposal in one smooth experience, serving parents, collectors, and gift-givers in India.

The fresh capital will be used to launch two proprietary tech products designed to revolutionize how India discovers, buys, and recirculates toys—using AI, data, and empathy.

• Snooplay offers over 35,000 toys from 600+ brands.
• The company plans to scale its toy buyback program in partnership with NGOs, promoting sustainable donations and conscious consumption.