True Diamond Raises ₹26 Cr to Redefine Lab Grown Jewellery in India

True Diamond, a new-age lab-grown diamond jewellery brand, has raised ₹26 Cr in a Pre-Series A round led by IndiaQuotient, with participation from Titan Capital Winners Fund, Huddle Ventures, and other existing investors.

Founded in early 2024 by Darayus Mehta and Parin Shah, True Diamond is on a mission to modernize the Indian jewellery experience through design innovation, accessible luxury, and immersive storytelling. With over 5,000 SKUs, a 1.7x customer repeat rate, and launches like 160+ facet Portuguese diamonds and black diamond collections, the brand is already resonating with India’s conscious, design-forward consumers.

The funding will accelerate True Diamond’s omnichannel expansion, with a sharp focus on offline retail. The brand currently has stores in Mumbai, Hyderabad, and Noida, with new locations planned across metro cities aiming to deliver a retail experience that merges aesthetic, tech, and service.

By pairing lab-grown diamond innovation with bold content and deep brand loyalty, True Diamond is emerging as a serious contender to reshape what jewellery means to India’s next-gen buyers.